As the summer sales are now in full swing, what better time than to try out some new brands. With online shopping now becoming the norm and money going in to the quality of products rather than bricks and mortar, it's making way for so many more great labels to shine. It's been so hard whittling these posts down that I've got a feeling they might become a regular feature. Here are three more of our current faves.
One of the relatively lesser-known brands under the H&M umbrella, Weekday are a hidden gem. Great quality minimal basics, they can always be relied on for the newest 'need it now' cut denim and T-shirts. We've also been loving their swimwear this season too. Currently only available online here and at ASOS, they are soon to be opening a flag ship store on London's Regent Street.
If you like clean lines and silhouettes with a bit of a design edge then House Of Sunny is the answer. The independent online brand is focused on minimal dressing and super sized basics with a point of difference. Think neutral palates with cut outs and ties. Sourced and designed in the UK they are available from their online boutique here and also at ASOS.
As recently featured in our Dot To Dot post, Finery London is a brand we can't recommend highly enough. The London-based label is still relatively new having only launched in 2014 but is a firm favourite amongst the fashion set and is our go-to for occasion and daywear alike. Head there for printed dresses that stand out from the crowd and the perfect daytime shirts with unexpected silhouettes.