Don't get me wrong, we love Zara and Cos as much as the next girl but sometimes we're in need of something a little less mainstream and that's where these brands come in. Our favourite go to fashion labels to avoid showing up to an event in the same dress as your husbands work colleague. It's also super refreshing to look beyond your 'comfort brands' and try something new. Over the next couple of weeks we're going to share some of our favourite less well known brands that we think you'll love too.
Effortless, laid back and easy to wear this Scandi brand is the creation of a group of designers rather than just one which means you can find items that suit your individual style easily. Prints are key for their summer collections and their knitwear and accessories are on point. As well as shipping for free to the UK they are also stocked at ASOS.
In need of injecting some Parisian chicness in to your summer wardrobe? (who isn't). Sézane are our biggest summer obsession and we've already ordered so much from them this season. Think light and airy silk shirts and the cutest scalloped camisoles. It's the perfect brand for injecting some timeless Jane Birkin vibes in to your wardrobe.
When a brand describes it's design ethos as combining the utilitarian energy of Copenhagen street style with a quintessentially Scandinavian spirit we know we're going to love it. Think minimal designs with expensive looking prints, wool coats and sleek tailoring. Twists on modern classics and an emphasis on the quality of fabrics keeps us coming back for more. They ship to the UK but are also available at ASOS and John Lewis.